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What Is a Problem with Satisfaction Measures and What Can

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Essay

What is a problem with satisfaction measures and what can researchers do to improve them?


Definitions:

Ultimate Consumer

The end user of a product or service, who purchases it for personal use and not for resale or further processing.

Reciprocity

A mutual exchange of privileges or services between two parties where each benefits from the agreement.

Industrial Buying Practice

The systematic process that organizations use to make purchase decisions regarding raw materials, processed materials, or professional services.

Products and Services

Goods that are manufactured or created for sale, and activities or benefits offered for consumption, respectively.

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