What Occurs When Consumers Spread Information from One to Another

question 8

Multiple Choice

What occurs when consumers spread information from one to another about positive consumption experiences?

• A) confirmation
• B) positive disconfirmation
• C) empathy
• D) positive word-of-mouth

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Definitions:

Declaration Of War

A formal statement issued by a national government indicating that a state of war exists between it and another nation.

United Nations

An international organization formed in 1945 to promote peace, security, and cooperation among the world's nations through diplomacy and dialogue.

Performance Impossible

A legal concept where the fulfillment of contractual obligations becomes impossible due to unforeseeable circumstances.

Running Errands

Performing minor tasks or acquiring items outside of the home, often involving travel from one place to another.