Examlex
Competitive intensity refers to the resources allocated to one brand from among the set of competing brands.
Bandura
An influential psychologist known for his work on social learning theory, later called social cognitive theory.
Reciprocal Determinism
A concept in social cognitive theory proposed by Albert Bandura, suggesting that personal factors, behavior, and the environment interact and influence each other.
Permeable Construct
A concept or belief that is open to modification and can be influenced or penetrated by external factors, allowing for flexibility and change.
Experience Corollary
Experience Corollary is a concept suggesting that an individual's understanding and interpretation of the world are shaped by their cumulative experiences.
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Q78: Positive WOM occurs when consumers spread information
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