How Is a Complainer Different from a Non-Complainer

question 52

Multiple Choice

How is a complainer different from a non-complainer?

• A) A complainer is more likely to become a satisfied customer.
• B) A complainer is unlikely to return.
• C) A complainer is less likely to tell others when the company responds poorly.
• D) A complainer is not as valuable as a non-complainer to a firm.

---

Definitions:

Balance Forward

The amount of money brought forward from a previous statement or bill as the starting point for the next period.

Balance Carried

The amount of money or value transferred from the end of one financial statement or period to the beginning of another.

Adjusted Cash Balance

The cash balance resulting after certain adjustments are made, such as for outstanding checks or deposits in transit.

Check Register

A record book or ledger that tracks all checks written, deposits made, and current balance of a checking account, aiding in personal financial management.