Which of the Following Means Consumers Pass on Negative Information

question 109

Multiple Choice

Which of the following means consumers pass on negative information about a company from one person to another?

• A) complaining behaviour
• B) negative word-of-mouth
• C) rancorous revenge
• D) buzz marketing

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Definitions:

Relevant Financial Information

Financial data or insights that can inform decision-making processes, typically relating to a company's performance, market trends, or economic conditions.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

Efficient Market Hypothesis

A theory that suggests all existing information is fully reflected in stock prices, implying that stocks always trade at their fair value.

Firm-specific Variables

Factors that affect an individual company's stock price, operational efficiency, profitability, and risk profile, distinct from market-wide influences.