Elaine Had a Problem with the Computer Printer She Purchased

question 18

Multiple Choice

Elaine had a problem with the computer printer she purchased, and when she called the toll-free service support number, she was told that she had to pay to speak to a service representative. She was so mad that she told all of her friends and family about the problem with the printer and the poor service she received and advised them never to buy that brand. Which type of postconsumption behaviour is Elaine exhibiting?

• A) switching
• B) negative public publicity
• C) disconfirming
• D) negative word-of-mouth

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Definitions:

High Frequencies

Sound waves that have a very short wavelength and are typically perceived as high-pitched sounds.

Place Principle

A theory in auditory perception that suggests different parts of the cochlea are activated by different frequencies of sound, contributing to the perception of pitch.

Absolute Pitch

Absolute Pitch is the rare ability to identify or produce a musical note without any reference point or external aid, often referred to as perfect pitch.

Musical Instruments

Devices constructed or used for the purpose of making musical sounds.