Elaine Had a Problem with the Computer Printer She Purchased

question 18

Multiple Choice

Elaine had a problem with the computer printer she purchased, and when she called the toll-free service support number, she was told that she had to pay to speak to a service representative. She was so mad that she told all of her friends and family about the problem with the printer and the poor service she received and advised them never to buy that brand. Which type of postconsumption behaviour is Elaine exhibiting?

• A) switching
• B) negative public publicity
• C) disconfirming
• D) negative word-of-mouth

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Definitions:

Social Support

A network of family, friends, and peers that offer emotional, informational, and material assistance to individuals.

Oxytocin Levels

The concentration of oxytocin, a hormone associated with social bonding, trust, and relationship-building, in the bloodstream.

Affectionate Touch

Physical contact that conveys love, warmth, and care, often playing a crucial role in human bonding.

Human Faces

The front part of a person's head, including the forehead, eyes, nose, mouth, and chin, which is distinctive in humans for its expressions and features.