Which of the Following Is NOT an Implication of Negative

question 37

Multiple Choice

Which of the following is NOT an implication of negative word-of-mouth?

• A) It can hurt sales.
• B) It can damage the image of the firm.
• C) It can have effects that spill over to an entire industry.
• D) It can increase switching costs.

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Definitions:

Favorable

A term often used in budgeting and financial reporting to indicate results that are better than expected or budgeted.

Unfavorable

A term often used in accounting and finance to describe a situation or variance that results in a worse-than-expected financial outcome.

Total Actual Cost

The complete amount spent on a project or production, including direct and indirect costs up to the current point in time.

Variable Overhead Spending Variance

The difference between the actual variable overhead incurred and the standard variable overhead allocated to the actual production achieved.