The More You Do Business with the Kawartha Credit Union

question 40

Multiple Choice

The more you do business with the Kawartha Credit Union the more affinity shares you will earn; in 2012, these shares paid a cash dividend of 4.5%. What kind of program is this an example of?

• A) switching
• B) loyalty
• C) satisfaction
• D) customer commitment

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Definitions:

Predisposition

A tendency, inclination, or bias that affects someone's attitude or behavior towards something.

Perceived Risk

The potential that a chosen action or activity (such as a purchase) will lead to a loss or an undesirable outcome for the consumer.

The Wall Street Journal

A leading international daily newspaper focusing on business, financial news, and analysis.

Coffeemaker

An appliance used to brew coffee by passing hot water through ground coffee beans.