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What role does value play in consumer misbehaviour?
Empathy
The ability to understand and share the feelings of another from their perspective; often described as putting oneself in another's shoes.
Golden Rule
A moral principle that suggests treating others as one would wish to be treated, promoting empathy and fairness.
Ethical Customer Service
The practice of treating customers with fairness, honesty, and respect, adhering to moral principles during service interactions.
Customer Needs
The requirements or desires that consumers expect to be fulfilled by a product or service.
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