Two Important Issues to Consider When Discussing Marketing Ethics Are

question 152

True/False

Two important issues to consider when discussing marketing ethics are product price and consumer vulnerability.

Grasp the impact of depreciation, including straight-line and MACRS, on tax shields and cash flows.

Differentiate between operating leases and financial leases and understand their characteristics.

Identify the factors affecting the net advantage to leasing (NAL) and how to compute it.

Understand the implications of different CCA (Capital Cost Allowance) classes on leasing and purchasing decisions.

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Definitions:

Utility Function

A mathematical representation of how a consumer derives satisfaction or utility from consuming goods and services.

Substitution Effect

The economic principle that as prices rise (or incomes decrease), consumers will replace more expensive items with cheaper substitutes, holding utility constant.

Income

The amount of money received by an individual or household over a certain period, usually from employment or investments.

Price

The monetary figure anticipated, requisite, or paid as payment for a product.