Examlex
Using the "every-penny-counts" technique, salespeople attempt to lead customers into believing that they are working as hard as possible to give them the best deal.
Social Responsibility Pyramid
A concept that businesses are accountable to society and should act in a manner that benefits society at large, beyond their own interests.
Ethical Responsibility
The duty to make decisions and conduct oneself in a way that is fair, honest, and respects the rights and dignity of all stakeholders.
Philanthropic Goodwill
The positive reputation and brand value that an organization gains through its charitable actions and contributions to society.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors.
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