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What Is Used to Describe the Activities of Various Groups

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What is used to describe the activities of various groups to protect basic consumer rights?


Definitions:

C2C

Consumer-to-Consumer, a business model that facilitates the transaction of products or services between customers, typically using the internet.

BBC

The British Broadcasting Corporation, a public service broadcaster providing television, radio, and online services in the United Kingdom and worldwide.

Production-oriented Era

A period in business history when the focus was on production efficiency and output rather than on customer needs or preferences.

Sales-oriented Era

A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.

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