Examlex
Aniqa went to buy a new cellphone because it was on sale. When she went to the store she discovered she had to buy a sim card and a battery charger separately, so the phone was not as inexpensive as it first seemed. Which part of the marketing mix is being used unethically in this situation?
Collaborative Arrangement
An agreement between two or more parties to work together towards common objectives, often seen in research, development, and business projects.
Strategic Alliance
A partnership between two or more entities to pursue a set of agreed-upon goals while remaining independent organizations.
Mutual Agreement
A consent or concord of wills between two or more parties to proceed with a course of action or adhere to terms.
Core Customer Measures
Metrics or indicators that are used to gauge the satisfaction, loyalty, and engagement of a company's primary customer base.
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