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Aniqa Went to Buy a New Cellphone Because It Was

question 139

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Aniqa went to buy a new cellphone because it was on sale. When she went to the store she discovered she had to buy a sim card and a battery charger separately, so the phone was not as inexpensive as it first seemed. Which part of the marketing mix is being used unethically in this situation?


Definitions:

Collaborative Arrangement

An agreement between two or more parties to work together towards common objectives, often seen in research, development, and business projects.

Strategic Alliance

A partnership between two or more entities to pursue a set of agreed-upon goals while remaining independent organizations.

Mutual Agreement

A consent or concord of wills between two or more parties to proceed with a course of action or adhere to terms.

Core Customer Measures

Metrics or indicators that are used to gauge the satisfaction, loyalty, and engagement of a company's primary customer base.

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