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Aniqa Went to Buy a New Cellphone Because It Was

question 139

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Aniqa went to buy a new cellphone because it was on sale. When she went to the store she discovered she had to buy a sim card and a battery charger separately, so the phone was not as inexpensive as it first seemed. Which part of the marketing mix is being used unethically in this situation?


Definitions:

Present Value Factors

Numerical factors used in the calculation of the present value of future cash flows, considering the time value of money.

Bond Premium

The amount by which the market price of a bond exceeds its par value, typically occurring when the bond's interest rate is higher than current market rates.

Bond Discount

The difference between the face value of a bond and its selling price when the bond is sold below its face value.

Bond Discount Amortization

The process of systematically reducing the discount amount on a bond over its life, leading to an increase in its book value to the par value at maturity.

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