Marcie Knows That If She First Asks a Customer to Buy

question 158

Multiple Choice

Marcie knows that if she first asks a customer to buy the expensive product she is selling they will probably refuse, but she asks anyway. When a consumer refuses, showing that her feelings are clearly hurt, she requests the consumer to do something less extreme, like asking if they will let her show them the features of the product. Which technique is Marcie using?

• A) foot-in-the-door
• B) door-in-the-face
• C) "I'm working for you!"
• D) two-steps-backward-one-step-forward

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