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The Contagion Effect

question 13

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The contagion effect


Definitions:

Intrapreneur

An employee within a company who promotes innovative product development and marketing by leveraging entrepreneurial skills.

Research and Development

A business or government activity that involves the investment of resources in innovation and improvement of products, services, or processes.

Effective Communication

Communication whereby the right people receive the right information in a timely manner.

Innovation

The process of introducing new ideas, methods, or products to improve efficiency, effectiveness, or competitive advantage.

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