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FIs perform their intermediary function in two ways
Falsehood
A statement or belief that is untrue or deceptive.
AIDA Model
A marketing framework that outlines the process of attracting and engaging customers through four stages: Attention, Interest, Desire, and Action.
Audience
The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
Attention
The act of focusing cognitive resources on a particular stimulus or task.
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