Examlex
During the late 1840s and early 1850s, both the Democratic and Whig parties were divided by
Marginal Utility
The additional satisfaction or benefit (utility) that a consumer gains from consuming one more unit of a good or service.
Consumer Behavior
Consumer behavior examines the decision-making processes and actions of individuals or groups in purchasing and using goods and services.
Maximizes Satisfaction
Refers to the act of choosing options that result in the highest level of satisfaction or utility for an individual or group, based on preferences.
Rational
Behaviors and decisions that maximize a person’s chances of achieving his or her goals. See rational behavior.
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