The Idea Behind Micro-Targeting Is to

question 72

Multiple Choice

The idea behind micro-targeting is to

• A)send different campaign messages to different demographic groups of voters.
• B)send hundreds of very short messages to the largest possible number of voters.
• C)spend as little money as possible on advertising and, instead, to maximize "free media" coverage.
• D)raise money through thousands of small donations rather than a small number of large donations.

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Definitions:

Cognitive Factors

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Precontemplation Stage

The stage in the Transtheoretical Model of Change where the individual is not yet considering change or is unaware of the need to change.

Chain Smoker

An individual who smokes cigarettes successively, frequently lighting the next cigarette with the previous one.

Action Stage

A phase in the Transtheoretical Model of behavior change where individuals apply specific strategies to engage in new behaviors.