The Idea Behind Micro-Targeting Is to

question 72

Multiple Choice

The idea behind micro-targeting is to

• A)send different campaign messages to different demographic groups of voters.
• B)send hundreds of very short messages to the largest possible number of voters.
• C)spend as little money as possible on advertising and, instead, to maximize "free media" coverage.
• D)raise money through thousands of small donations rather than a small number of large donations.

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Definitions:

Cyclohexanone

An organic compound characterized by a six-membered cyclic structure containing one ketone group, used as a solvent and in the synthesis of various chemicals.

Cation

A positively charged ion that is created when an atom loses one or more electrons, resulting in more protons than electrons.

Propensity

A natural inclination or tendency to behave in a particular way.

Hydrate

A compound that contains water molecules bound to another compound or within its crystal structure.