In the Lobbying World, to Be "Microsofted" Means That a Company

question 61

Multiple Choice

In the lobbying world, to be "Microsofted" means that a company has

• A)become vulnerable to adverse legislation and investigation as a result of failing to lobby the federal government.
• B)only lobbied members of one political party, who have just lost their majority.
• C)lobbied only the federal government, opening itself up to adverse actions by state governments.
• D)allowed other companies to become free riders on its costly lobbying efforts.

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Definitions:

Centralized Marketing Structures

Organizational layouts where decision-making and marketing activities are concentrated in a single or few locations, often at the headquarters.

Operational Excellence

an element of organizational leadership that stresses the application of a variety of principles, systems, and tools toward the sustainable improvement of key performance metrics.

Customer Intimacy

A business strategy focusing on personalizing service and building close relationships with customers to meet their specific needs.

Marketing Implementation

The process of executing a marketing plan, turning strategies and plans into marketing actions to accomplish strategic marketing objectives.