All Interest Groups Need to Recruit and Retain Members in Order

question 21

Essay

All interest groups need to recruit and retain members in order to achieve their political goals.Explain what the so-called free-rider problem is and why it makes recruitment and retention difficult for interest groups.Drawing on the histories of Moveon.org and the American Association of Retired People, discuss how successful interest groups are able to overcome the free-rider problem.In your answer, be sure to define the different kinds of selective incentives interest groups provide to their members.

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Definitions:

Transmitter

An agent or intermediary with which the sender works to develop the marketing communications; for example, a firm’s creative department or an advertising agency.

Intended Audience

The specific group of people a message, project, piece of content, or campaign is designed to reach and influence.

Blogs

Websites or online platforms that feature regularly updated articles, posts, or commentary, usually on specific subjects.

Long-Term Relationships

Enduring bonds or partnerships formed between individuals or entities, characterized by ongoing interaction, collaboration, and mutual benefit.