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Big Data provides insights into consumer trends and the impact this might have on the industry.
Behavior Modification
The use of empirical and operant conditioning techniques to change or adjust unhealthy or undesirable behaviors.
Criticism
The practice of analyzing, judging, and/or evaluating something, often with the intention of revealing faults or areas of improvement.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to perform if they believe that their efforts will lead to desired performance and reward.
Victor Vroom
A psychologist recognized for formulating the expectancy theory of motivation, which suggests that individual motivation to perform is influenced by expectations of reward and achievable outcomes.
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