The Analytical Tools Described in the Text

question 33

Multiple Choice

The analytical tools described in the text

• A)must be used if one is to understand the industry structure.
• B)are simply that; just tools. their value depends on the skill with which they are deployed.
• C)should really only be used by academics.
• D)both a and c.

---

Definitions:

Rewarded Responses

Behaviors or actions that receive positive reinforcement, which increases the likelihood of the behavior being repeated in the future.

Punished Responses

Behaviors that decrease in frequency because they are followed by unpleasant consequences.

Operant

In Skinner’s system, an instrumental response that is defined by its effect (the way it operates) on the environment.

Swallowing

The process by which food or liquid is moved from the mouth through the pharynx and into the esophagus.