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Porter's 5 Forces model was based on a static, stable view of industry which ignores dynamic forces
Market Risk Premium
The additional return over the risk-free rate that investors require to compensate them for the extra risk of investing in the stock market.
Fairly Priced
A term suggesting an asset is trading at a price close to its intrinsic value, considering its earnings, growth potential, and risk.
Expected Return
The predicted amount of profit or loss an investment generates based on historical or projected performance.
Risk-free Rate
The return on investment of a theoretically risk-less security, often represented by the yield on government bonds.
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