Retaliation Against a New Entrant May Take the Form of Aggressive

question 8

True/False

Retaliation against a new entrant may take the form of aggressive price-cutting, increased advertising, sales promotion, or vexatious litigation.

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Definitions:

Positive Reinforcer

A trigger that, when applied post-behavior, augments the likelihood of the recurrence of that behavior.

Primary Reinforcer

A stimulus that satisfies a basic need or instinct, such as food, water, or warmth, and is inherently rewarding.

Fixed-Ratio Schedule

A reinforcement strategy in operant conditioning where a response is rewarded only after a specified number of responses.

Reinforcement

In behavioral psychology, a process by which the likelihood of a behavior's occurrence is increased through the addition of a stimulus following that behavior.