Firms Try to Develop Resources and Capabilities to

question 21

Multiple Choice

Firms try to develop resources and capabilities to

• A)maximize attractiveness to our customers.
• B)create sustainable competitive advantage.
• C)maximize current profit rates.
• D)attract the best employees.

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Definitions:

Positive Reinforcement

An increase in future behavior due to the addition of a stimulus immediately following a response.

Good Grades

Academic scores or evaluations indicating a high level of competence or mastery in the subject matter being assessed.

Primary Reinforcer

An innately satisfying stimulus, such as food or drink, which does not require learning to become pleasurable.

Secondary Reinforcer

A stimulus that gains its reinforcing properties through association with a primary reinforcer.