Examlex
Prahalad and Hamel's 1990 paper
Product Succeeds
When a product achieves its intended goals, such as profitability, market share, or customer satisfaction.
Satisfying Needs
The process of fulfilling basic and psychological desires or requirements of individuals or communities.
Consumer Behaviour
Researching the behaviors of individuals, groups, or corporations in how they identify, secure, use, and eliminate offerings such as products, services, experiences, or ideas to address their necessities, and examining the impact of these behaviors on consumers and societal structures.
Purchase
The process of purchasing products or services.
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