Porter's Value Chain

question 25

Multiple Choice

Porter's value chain

• A)can only be used to analyse cost leadership strategies.
• B)can be used to look at the current and additional costs of changes in a differentiation strategy.
• C)can be used to examine the current and additional service levels offered to customers in a differentiation strategy.
• D)b and c.

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Definitions:

Online Retailers

Businesses that sell goods or services to consumers through the internet, without a physical storefront.

Private-label Brand

Products manufactured by one company but sold under another company's brand, often positioned as lower-cost alternatives to national brands.

Place

In marketing, refers to the distribution aspect of the marketing mix that determines how products get to the consumer.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.