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To "preempt" an entrant, a firm can occupy existing and potential strategic niches to reduce the range of opportunities open to potential entrants
Audience Effects
The impact of passive spectators on performance.
Co-action Effects
The phenomenon where the presence of others performing the same task can affect an individual's performance, often enhancing it.
Primacy Effect
A cognitive bias that results in a person recalling items or information presented at the beginning of a list better than those in the middle or end.
Low-ball Technique
A persuasion tactic in which an initially favorable deal is later altered to become less favorable to the individual who agreed to it.
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