"Causal Ambiguity" Is the Failure to Clearly Understand the Source

question 22

True/False

"Causal ambiguity" is the failure to clearly understand the source of a rival's competitive advantages - in particular which of the rival's distinctive features are causes and which are effects of another feature

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Definitions:

Issues

Topics or problems under consideration or dispute, which may impact an organization or individual’s reputation and require management or resolution.

ELM

ELM, or the Elaboration Likelihood Model, is a theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

PR Practitioners

Professionals who manage the public image and communication strategies of individuals, organizations, or companies to build and maintain a positive public perception.

ROPES Process

A model in public relations that consists of Research, Objectives, Programming, Evaluation, and Stewardship, guiding strategic communication planning.