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The text claims that two factors are fundamental to the industry life cycle. One of these is
Levels of Management
The hierarchical layers of management in an organization, typically including top-level, middle-level, and lower-level management.
Direct-Mail Messages
Targeted communication sent through postal mail to advertise or inform recipients about products, services, or events.
Personalized
Tailored or customized to meet the specific needs or preferences of an individual.
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
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