To Survive Going into the Maturity Phase of the Industry

question 5

Multiple Choice

To survive going into the Maturity phase of the industry life cycle, a firm needs to

• A)outsource all production.
• B)get rid of all research and development staff.
• C)emphasise cost efficiency.
• D)cut wages.

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Definitions:

Pavlovian Conditioning

Also known as classical conditioning, it is a learning process that occurs when two stimuli are repeatedly paired: a neutral stimulus and one that evokes a natural response.

Joseph Wolpe

A South African psychiatrist known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders by gradually exposing the patient to the anxiety source.

Mary Cover Jones

An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.

Conditioned Response

the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.