IBM Initially Ignored the PC Market Because

question 40

Multiple Choice

IBM initially ignored the PC market because

• A)IBM did not recognise the PC market as a separate industry.
• B)IBM had seen the PC as a tiny, hobbyist's niche within the computer industry, not worth IBM's attention.
• C)IBM knew they weren't innovative enough to compete against Apple.
• D)IBM is not good at spotting new opportunities.

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Definitions:

Influencer

An individual with a significant following on social media or other platforms, whose opinions and actions can affect the buying habits or views of their audience.

Audio Equipment

Devices and systems used for producing, recording, and reproducing sound, including microphones, speakers, and amplifiers.

Consultative

A sales approach where the salesperson acts as an advisor, seeking to understand the customer's needs and recommending products that meet those needs.

Organizational Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business or organization.