Examlex
An innovation which comes to dominate the market does NOT always lead to superior profits for the innovator.
Heuristics
Simple, efficient rules or strategies, often used unconsciously, to make decisions or solve problems quickly.
Social Cognition
The process of understanding and interpreting social interactions and the behavior of others through the use of mental processes and schemas.
Ventromedial Brain Damage
Damage to the ventromedial region of the frontal lobes of the brain, often affecting decision-making, emotion, and social behavior.
Arousal Level
The state of being physiologically alert, awake, and attentive.
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