When Complementary Resources Are Critical to the Market Success of an Innovation

question 64

Multiple Choice

When complementary resources are critical to the market success of an innovation,

• A)the technical risks are relatively unimportant.
• B)the costs and risks are amplified.
• C)a larger firm with established complementary resources is better placed than a start-up.
• D)b and c.

Understand the significance of buying situations that require changes in product specifications, price, delivery schedules, or suppliers.

Recognize the contribution of e-marketplaces to facilitating real-time exchanges of information, money, products, and services.

Understand the concept of buy classes and their implications on organizational buying behavior.

Recognize different types of purchasing situations, including new buys, straight rebuys, and modified rebuys.

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Definitions:

IT Steering Committee

A group of senior executives who provide direction, guidance, and oversight for an organization's IT strategies, policies, and investments.

Top-Level IT Managers

Senior executives responsible for overseeing the information technology strategies and operations within an organization.

Functional Area Managers

Managers responsible for specific departments within a company, such as sales, marketing, or finance, focusing on specialized tasks and strategies.

Constraints

Limitations or restrictions that impact the options available for decision-making, project plans, or process outcomes.