Complementary Resources Include

question 26

Multiple Choice

Complementary resources include

• A)ancillary products.
• B)give-away promotional products such as free pens, mouse mats etc.
• C)bundled products. for example, for a pc, what software is included in the package.
• D)financial, production, sales and marketing resources needed to gain market success.

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Definitions:

Cause-Related Marketing

A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.

Social Activist Marketing

A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.

Voluntary Premium Pricing

A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.

Buy One, Get One Free

A promotional sales tactic where customers receive an additional item at no extra cost upon purchasing one.