"Brand Extension" Is Also a Way to Achieve an "Economy

question 42

True/False

"Brand extension" is also a way to achieve an "economy of scope", by using a good reputation built around one product to help sell a different product or service.

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Definitions:

Ethanamine

An organic chemical compound, also known as ethylamine, with the formula CH3CH2NH2, classified as a primary amine.

Conjugate Base

The species that remains after an acid has donated a proton, often able to react by accepting a proton.

pKa Values

A quantitative measure that indicates the strength of an acid; it's the logarithmic constant of a compound's dissociation in water.

Acids

Substances that donate protons (H+) in a chemical reaction and have a pH less than 7 in an aqueous solution.