Although Economies of Scope Refer to Spreading Cost, This Is

question 27

Multiple Choice

Although economies of scope refer to spreading cost, this is NOT the case for brand extension

• A)because a brand doesn't cost anything - it's an asset.
• B)because although the brand costs money, this does not appear in the accounts.
• C)because the brand is to do with the marketing department, not production cost.
• D)it is still true for brand extension, since creating and maintaining a brand does cost a lot e.g., in advertising.

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Definitions:

Atonement

The act of making amends or reparation for wrongdoing or guilt.

Cultural Relativism

The idea that a person's customs and practices should be interpreted by others based on the cultural context of that individual.

Cultural Hegemony

A concept in sociology and political science, referring to the dominant culture's ability to maintain its dominance by manipulating the societal norms, beliefs, and values to its advantage.

Cultural Imperialism

The dominance of one culture over another, often through media, cultural products, or even the imposition of language and educational systems.