Of Michael Porter's Three Tests of Whether a Proposed Diversification

question 67

Multiple Choice

Of Michael Porter's three tests of whether a proposed diversification will create value, the most important one is usually

• A)none. They are all equally important.
• B)the "attractiveness" test.
• C)the "cost of entry" test.
• D)The "better-off" test.

---

Definitions:

Otto Preminger

An Austrian-American theater and film director known for his daring approach to taboo topics in films such as "The Man with the Golden Arm" and "Anatomy of a Murder."

Direct Opposition

A situation or relationship where two forces, ideas, or entities confront each other head-on, exhibiting clear and direct conflict.

PCA Seal

The Production Code Administration's approval seal, indicating that a film complied with the Hollywood Production Code's moral standards from 1934 to the late 1960s.

Elia Kazan

A distinguished director and producer known for his impactful works in film and theater in the mid-20th century.