Which of These Choices Is NOT an Example of a Vertical

question 5

Multiple Choice

Which of these choices is NOT an example of a vertical relationship?

• A)a franchise agreement
• B)an exclusive single-supplier agreement
• C)a long-term agreement with competitors to fix the market price for a commodity product
• D)a joint development group between a supplier and a customer

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Definitions:

Geodemographic Segmentation

involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.