When a Customer and a Supplier Choose To, or Are

question 45

Multiple Choice

When a customer and a supplier choose to, or are technically obliged to, integrate their processes,

• A)there can no longer be a market operating between them for the item concerned.
• B)there can be an adversarial relationship as each tries to gain advantage.
• C)there can be strategic benefit, so long as the partners try to jointly maximise their profit in the downstream market.
• D)all of the above.