A Major Limitation of the BCG Growth-Share Matrix Is

question 72

Multiple Choice

A major limitation of the BCG Growth-Share Matrix is

• A)it's only based on one variable to judge market attractiveness.
• B)it's only based on one variable to assess competitive strength.
• C)it presumes a portfolio of businesses which have little synergy or mutual dependence.
• D)all of the above.

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Definitions:

Demand Curve

A demand curve is a graph showing the relationship between the price of a good and the quantity of that good that consumers are willing and able to purchase at various prices.

More Elastic

Describes a scenario where the quantity demanded or supplied of a good or service is more responsive to changes in its price.

Income Elasticity

A measure used in economics to show how the demand for a good or service changes in response to changes in consumer income.

Elapses

Refers to the passage of time or the process of something coming to an end or expiring.