Using the Virtue Matrix Introduced by Roger Martin of the University

question 29

Multiple Choice

Using the Virtue Matrix introduced by Roger Martin of the University of Toronto, a firm is said to occupy the Strategic Frontier quadrant when it

• A)advances shareholder value and long term profitability.
• B)advances corporate responsibility and the community it serves.
• C)advances corporate responsibility and shareholder value.
• D)none of the above.

---

Definitions:

Logical Definition

A precise explanation of a term or concept based on its essential attributes and its distinction from related terms.

Genus

A major classification category situated above species and beneath family, employed in the categorization of both living and extinct life forms.

Circularity

A reasoning error where the conclusion is included in the premises or assumed in one of the premises.

Referents

Objects or events in the world that words or phrases refer to or signify.