Using the Virtue Matrix Introduced by Roger Martin of the University

question 29

Multiple Choice

Using the Virtue Matrix introduced by Roger Martin of the University of Toronto, a firm is said to occupy the Strategic Frontier quadrant when it

• A)advances shareholder value and long term profitability.
• B)advances corporate responsibility and the community it serves.
• C)advances corporate responsibility and shareholder value.
• D)none of the above.

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Definitions:

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.

Geographic Segmentation

Dividing a market into different geographical units like regions, states, cities, or neighborhoods to tailor marketing strategies accordingly.

City Size

The specific dimension or scale of an urban area, usually measured by its population or geographical area.

Marketing Action

Specific steps or initiatives undertaken by a company to promote its products or services to its target market.