Why Might You Consider Completing Self-Report Scales Used in an Experiment

question 60

Multiple Choice

Why might you consider completing self-report scales used in an experiment you are studying

• A) to examine the scale's complexity
• B) to attempt to disprove the validity of the scale
• C) to think about how participants felt when using the scale
• D) to determine potential bias in how the scale is constructed

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Definitions:

Values and Lifestyles

A psychographic classification system categorizing consumers according to their values, lifestyles, attitudes, and demographics.

Psychographics

The examination and categorization of individuals based on their psychological attributes, goals, and attitudes, particularly for the purposes of market analysis.

Marketers

Individuals dedicated to identifying consumer needs and promoting goods or services to meet those needs.

VALS System

A psychographic segmentation tool that categorizes consumers based on their values, lifestyles, and attitudes.