Arguments That Rely on Heuristics and Other Mental Shortcuts Follow

question 146

Multiple Choice

Arguments that rely on heuristics and other mental shortcuts follow what path to persuasion

• A) central
• B) social power
• C) context
• D) peripheral

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Definitions:

Raisins

Dried grapes often used in cooking and baking or eaten as a snack.

Mark-up

The gap between the acquisition cost of a product or service and the price at which it's sold, calculated as a fraction of the initial cost.

Operating Profit

Income generated by the primary activities of a business before tax and interest deductions are taken into account.

Discount

A reduction from the usual cost of something, often expressed as a percentage off the regular price.