Free Samples Use the Reciprocity Norm to Increase Sales

question 100

True/False

Free samples use the reciprocity norm to increase sales.

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Definitions:

Peripheral-Route Cues

Aspects of a message that are not directly related to the content but can influence an individual's attitude change, such as the attractiveness of the speaker.

Central Route Processing

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.

Low Self-Monitoring

A trait characterized by a consistent behavior across different situations due to a disregard for social cues or expectations.

Primacy Effect

The tendency to remember and give more importance to information that is encountered first in a list or series, as opposed to information that appears later.