Which Model Proposes a Direct and Peripheral Route to Persuasion

question 54

Multiple Choice

Which model proposes a direct and peripheral route to persuasion

• A) Elaboration Likelihood Model (ELM)
• B) Learning Model
• C) McGuire's six-step model
• D) Hovland's four-step model

---

Definitions:

Ecdysone

Steroid hormone that controls molting in arthropods.

Molting Hormone

A hormone, also known as ecdysone, that triggers the molting process in arthropods, leading to shedding of the exoskeleton and growth.

Corticotropin

Also known as adrenocorticotropic hormone (ACTH), it is a hormone produced by the anterior pituitary gland that stimulates the adrenal cortex.

Androgen Insensitivity Syndrome

A condition where the body cannot respond properly to male sex hormones, leading to female physical traits despite having male genetic makeup.