Explain How Uni-Valenced Decisions Are Related to Heuristics, and Discuss

question 121

Essay

Explain how uni-valenced decisions are related to heuristics, and discuss the implications of this for attitude formation.

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Definitions:

Rene Descartes

A 17th-century French philosopher, mathematician, and scientist who is considered one of the founders of modern philosophy.

George Berkeley

George Berkeley was an Irish philosopher who advanced the theory of immaterialism, arguing that material objects exist only in the mind and through perception.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Ivan Pavlov

Ivan Pavlov was a Russian physiologist best known for his discovery of classical conditioning, through his experiments with dogs, salivation, and the presentation of stimuli.