The Heuristic, "If It's Expensive, It Must Be Good Quality

question 12

Multiple Choice

The heuristic, "If it's expensive, it must be good quality." is a good example of which of the following

• A) initiation effect
• B) escalation trap
• C) sunken cost fallacy
• D) Stockholm syndrome

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Definitions:

Paccar

A global technology company known for designing, manufacturing, and providing customer support for high-quality light, medium, and heavy-duty trucks.

Truck Brand

A specific make or marque of trucks, distinguished by a unique name, symbol, or feature, associated with specific manufacturers.

Wide-Base Singles

Single, wide tires that are used in place of traditional dual tire configurations on commercial vehicles, offering benefits such as reduced weight and improved fuel efficiency.

Duals

A term often used in automotive contexts to refer to dual sets of tires, exhaust pipes, or other paired components for improved performance or capacity.