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Using the Collective Insights of Many People to Test, Develop

question 109

Multiple Choice

Using the collective insights of many people to test, develop, and refine new ideas, products, and services is called "crowd sourcing" or ______.


Definitions:

Mass Market

A large group of customers with very similar needs and problems.

Toilet Paper

A soft paper product designed for personal hygiene and cleaning after using the toilet.

Target Market

The specific group of consumers at which a product or service is aimed, defined by demographic, geographic, and psychographic characteristics.

Resonating-Focus Approach

A strategy that emphasizes aligning a company's products or services with the core values and needs of its target customers to create impactful, meaningful connections.

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